David Grajal

Here is the topic that it’s dividing more the spanish society than the national elections we had last week. Our candidate for Eurovision song contest 2008. El Chiqui Chiqui. The Chiqui Chiqui is a extreme freak song produced and promoted from the Buenafuente tv show. Rodolfo Chiquilicuatre is a fiction character played by a comedian and the song was designed in a couple of days by the show’s scriptwritters. At the beginning it was only a joke, only a way to make fun of the eurovision contest. Today, all the people is dancing the Chiqui Chiqui.

How it sounds? The rhythm is reggaeton with funny stupid dance steps, the lyric is crazy. Here is the videoclip of the original version (english dubbed). The lyric Rodolfo will sing in the competition it’s cleaner but it’s also longer with new english verses.

Chiqui Chiqui song is a huge success probably because it was promoted and backed by a entire national channel but also because it has been seriously pushed through internet marketing up to the point of become a social phenommenom. Chiqui Chiqui is our best example of viral marketing. I’ve seen yoda dancing Chiki Chiki, a secondlife version, the teletubbies, all the simpson’s characters, counter-strike terrorists, michael jackson, hundreds of freaks, a CSI character, a WOW giant, bush, stevie of family guy and tens of other fan created versions.

How it is possible this song is representing us? A couple of months ago it was determined that this year our national representative was going to be elected through internet polls using a special myspace site. Tons of videoclips were uploaded, some of them of traditional or pop songs and music but mayority of them were home made and were totally freak.

The Chiqui Chiqui was almost always liderating the poll and recently has finally won the competition. But menwhile was necessary to accept thousands of bad critics, the rejection of the hardcore traditional eurovision journalists and the modification of the rules to make it lose votes.

Our society is splitted. There are people how loves Chiqui Chiqui because as we are going to lose anyway, at least we can enjoy a funny moment and make some laughts. But there is also the people how understand the competition as a very serious european simbol where each country present the best it can and they disagree with the freak show it’s becoming.

In the last years the eastern new republics started to present freak people. This year there is our Spanish Chiqui Chiqui but there is also a puppet turkey representing Ireland.

I love Chiqui Chiqui. And I’m not the only one, look at the TOP poll at the official fan website.

If Chiqui Chiqui wins the competition Spain will collapse. Seriously.